SUPER SHOPPING SECRET #11

This week's Super Shopping Secret is http://www.covet.com/. I just found this site last week and I think it's a lot of fun. When you go to the site they will give you a series of 2 celeb fashion photos side by side. You pick the one you like best from each set. When you are done they will give you the results of your style analysis based on the choices you made. I was absolutely amazed that they hit the nail right on the head with me. My main style is "Classic Preppy" with a mix of Classic Minimalist and Classic Professional. Once they have identified your style, then they will show a list of stores you probably shop at. My best stores are Ann Taylor, Ellen Tracy, J. Crew and Eddie Bauer. Again, mine were right on the money. Then they let you choose via photos what kind of colors you like and don't like, what kind of shoes you like and don't like, what kind of clothes, etc. Based on all this data they will send you a daily e-mail of items on sale that fit your criteria. Below each sale item in your e-mail is a red heart or a broken heart. If you hate something they put in your e-mail, then click on the broken heart. If you love it, click on the red heart. This helps the site continue to tailor your e-mails to fit your preferences. This site is reminiscent of http://www.shopittome.com/ which was a previous Super Shopping Secret. The difference is that covet.com is more personal. While shopittome.com lets you choose the brands you like and sends you daily e-mails, they do not do a style analysis to personalize those items. Please check out this site and have fun! Let me know your thoughts. It would be fun if you would put in the comments section what your style turned out to be!